Summer Social Recap

summer social media recap

I can’t believe summer is almost over, can you?! There were a lot of changes and additions in the social media world, so I’ve included a quick summer social recap below. Summer Social Recap Covering: Schedule Facebook Ads Send Pins on Pinterest New Instagram Tools, including Ads Facebook Audience Insights Facebook Increases Ad Frequency Caps […]

Buh Bye Facebook Fan Gates

facebook fan gate

Hello from Toronto! This is my first time in Canada and I’ve had a great trip connecting with gift store owners at the Toronto Gift Show. Because I’ve been traveling so much, I pulled together a quick video about an update to Facebook’s policy regarding fan gates. If you are running a contest or are […]

Three Time Saving Social Media Tips

three time saving social media tips

Last week I had the pleasure of speaking to independent jewelers, teaching them how to use social media to market. Here’s a quick video testimonial of one of my attendees and newest Social Edge members – click to watch. And here’s my plane ride to the event from Albany to Boston – it was in […]

The 3 C’s of Social Media Success

3 cs

Did you participate in the local conversation like we went through in last week’s focus? If you missed it, click here to read. This week’s focus in on what I call The 3 C’s of Social Media Success. In my opinion, these three things are what will make your social media efforts successful and without them, you’ll […]

Find and Engage Locals

find and engage locals

Hello from Grand Rapids! I’m here for another Retail Success Summit hosted by Whizbang Training. Be sure to like my Facebook page or follow me on Twitter as I’ll be sharing tips and tools form other retail experts who are here at the conference. This week’s focus is on participating in the local conversation. To […]

Google+ for Marketing: Infographic

how to use google+ to market

This is a great graphic by Quick Sprout. Google My Business and Google+ training course will be added to Social Edge in July 2014. If you’re a member, stay tuned. If you don’t know what Social Edge is, learn more here. Courtesy of: Quick Sprout

Christmas in July

christmas in july

If you’re looking for ideas on increasing sales this summer, then check out this week’s focus which is on ‘Christmas in July.’ Not only will you find some ideas on how to generate more exposure and foot traffic, but you’ll hear some in-store event ideas too. I discuss ways to leverage online tools to ensure […]

Use Social Media to Build Your Email List

use social media to build your email list

In honor of National Email Week, which is the second week of June, today’s focus is using social media to grow your email list. They say, “the money is in the list,” and outside of building your online presence, strengthening relationships and generating web and foot traffic, one of the best ways to use social media is […]

Ask for Reviews

social media focus - ask for reviews

This week’s focus comes with a short story. Recently I was in need of a mechanic to fix my brakes. I already received a quote from someone, but felt it was high. So, I shopped around. Where did I go? The almighty Google. And what was the first result that displayed? Yelp listings. Being newer to my […]

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